Assessor Resource
BSBMKG508A
Plan direct marketing activities
Assessment tool
Version 1.0
Issue Date: May 2024
This unit applies to individuals in a marketing management role who are responsible for planning direct marketing activities, including formulating direct marketing plans. They may work in small, medium or large enterprises across a variety of industries.
People in this role develop the direct marketing plans and would usually supervise a team who would have the task of implementing the plans.
This unit describes the performance outcomes, skills and knowledge required to plan direct marketing activities that match organisational objectives.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)